Research Article
The Political Marketing Strategy of Lis Darmansyah’s Victory In The 2019 Legislative Election In Tanjungpinang
@INPROCEEDINGS{10.4108/eai.28-9-2022.2328379, author={Kustiawan Kustiawan and Yudhanto Satyagraha Adiputra and Sasqya Maharani}, title={The Political Marketing Strategy of Lis Darmansyah’s Victory In The 2019 Legislative Election In Tanjungpinang}, proceedings={Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia}, publisher={EAI}, proceedings_a={MACIFIC}, year={2023}, month={4}, keywords={winning strategy political marketing legislative elections pdi perjuangan}, doi={10.4108/eai.28-9-2022.2328379} }- Kustiawan Kustiawan
Yudhanto Satyagraha Adiputra
Sasqya Maharani
Year: 2023
The Political Marketing Strategy of Lis Darmansyah’s Victory In The 2019 Legislative Election In Tanjungpinang
MACIFIC
EAI
DOI: 10.4108/eai.28-9-2022.2328379
Abstract
In order to winning the election, political parties and candidates compete with each other over winning strategies, tactics, and methods. This research is about Lis Darmansyah's victory in the 2019 Riau Islands Provincial Representative Council election in the 1st constituency of Tanjungpinang, Riau Island. He won the election with 16,867 votes and made him an elected candidate from the 1st constituency of Tanjungpinang. The total votes obtained by PDI Perjuangan which was 24,062 votes. The researchers used political marketing theory to explain such achievements. It is used to delve Lis Darmansyah's strategy in gaining votes and the factors of achieving votes in the 1st constituency of Tanjungpinang City. This research uses qualitative method approaches. The results of this study, Lis Darmansyah utilized his character in accordance with the representation of the PDI Perjuangan party that is his party "wong cilik" to be a product. As a medium promoted Lis Darmansyah prefers direct communication media but still accompanied by the installation of campaign tools such as banners and billboards. And Lis Darmasnyah is very much utilizing the psychological price of his political career background. As well as to put his political products Lis Darmansyah using segmentation among the voters.