Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia

Research Article

Marketing System Of Fisheries In Penaga Village Bintan Regency

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  • @INPROCEEDINGS{10.4108/eai.28-9-2022.2328370,
        author={Angga  Reni and Khairul  Hafsar and Wahyudin  Wahyudin and Tetty  Tetty and Haidawati  Haidawati and Khairunnisa  Khairunnisa},
        title={Marketing System Of Fisheries In Penaga Village Bintan Regency},
        proceedings={Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia},
        publisher={EAI},
        proceedings_a={MACIFIC},
        year={2023},
        month={4},
        keywords={trading system marketing channel fisherman},
        doi={10.4108/eai.28-9-2022.2328370}
    }
    
  • Angga Reni
    Khairul Hafsar
    Wahyudin Wahyudin
    Tetty Tetty
    Haidawati Haidawati
    Khairunnisa Khairunnisa
    Year: 2023
    Marketing System Of Fisheries In Penaga Village Bintan Regency
    MACIFIC
    EAI
    DOI: 10.4108/eai.28-9-2022.2328370
Angga Reni1,*, Khairul Hafsar1, Wahyudin Wahyudin1, Tetty Tetty1, Haidawati Haidawati1, Khairunnisa Khairunnisa2
  • 1: Raja Ali Haji Maritime University
  • 2: Raja ali Haji Maritime University
*Contact email: anggareni@umrah.ac.id

Abstract

This research was conducted in Penaga Village, Bintan Regency with the title marketing system of fishery in Penaga Village, Bintan Regency. The research time up to this writing is eight months from April to November 2022. The location sample and the sample of fisherman respondents were selected by purposive sampling method, which is a deliberate sampling method based on the reason that the location has the potential to be developed. The Method is descriptive qualitative, that is study analyzes existing data and describes the field conditions when the research took place. Data collection is done by survey and observation or direct observation by interviewing all respondents involved with the questionnaire. The purpose of this research is to find out the fishery trade system channel in Penaga Village, Bintan Regency and to find out the fishery trade system channel and the factors that influence it. The results showed that there were 4 marketing channels in Penaga village. While the factors that influence it, namely, the length of the marketing channel causes the selling price to get smaller, then other factors because fishermen are still dependent on middlemen causing the selling price to get smaller.