Research Article
Marketing System Of Fisheries In Penaga Village Bintan Regency
@INPROCEEDINGS{10.4108/eai.28-9-2022.2328370, author={Angga Reni and Khairul Hafsar and Wahyudin Wahyudin and Tetty Tetty and Haidawati Haidawati and Khairunnisa Khairunnisa}, title={Marketing System Of Fisheries In Penaga Village Bintan Regency}, proceedings={Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia}, publisher={EAI}, proceedings_a={MACIFIC}, year={2023}, month={4}, keywords={trading system marketing channel fisherman}, doi={10.4108/eai.28-9-2022.2328370} }- Angga Reni
Khairul Hafsar
Wahyudin Wahyudin
Tetty Tetty
Haidawati Haidawati
Khairunnisa Khairunnisa
Year: 2023
Marketing System Of Fisheries In Penaga Village Bintan Regency
MACIFIC
EAI
DOI: 10.4108/eai.28-9-2022.2328370
Abstract
This research was conducted in Penaga Village, Bintan Regency with the title marketing system of fishery in Penaga Village, Bintan Regency. The research time up to this writing is eight months from April to November 2022. The location sample and the sample of fisherman respondents were selected by purposive sampling method, which is a deliberate sampling method based on the reason that the location has the potential to be developed. The Method is descriptive qualitative, that is study analyzes existing data and describes the field conditions when the research took place. Data collection is done by survey and observation or direct observation by interviewing all respondents involved with the questionnaire. The purpose of this research is to find out the fishery trade system channel in Penaga Village, Bintan Regency and to find out the fishery trade system channel and the factors that influence it. The results showed that there were 4 marketing channels in Penaga village. While the factors that influence it, namely, the length of the marketing channel causes the selling price to get smaller, then other factors because fishermen are still dependent on middlemen causing the selling price to get smaller.
