Research Article
Analysis of Hot Deals Program Implementation in Supporting Indonesian-Singapore Bilateral Cooperation in Tourism in the Riau Island
@INPROCEEDINGS{10.4108/eai.28-9-2022.2328364, author={Akhirman Akhirman and Iranita Iranita}, title={Analysis of Hot Deals Program Implementation in Supporting Indonesian-Singapore Bilateral Cooperation in Tourism in the Riau Island}, proceedings={Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia}, publisher={EAI}, proceedings_a={MACIFIC}, year={2023}, month={4}, keywords={batam city international visitor tourism potential}, doi={10.4108/eai.28-9-2022.2328364} }- Akhirman Akhirman
Iranita Iranita
Year: 2023
Analysis of Hot Deals Program Implementation in Supporting Indonesian-Singapore Bilateral Cooperation in Tourism in the Riau Island
MACIFIC
EAI
DOI: 10.4108/eai.28-9-2022.2328364
Abstract
Batam is the third most popular international tourist destination in Indonesia after Jakarta and Bali. Batam is a tourist destination that is dominated by national events or international events, if there is no event activity, international tourists are only interested in shopping tourism and seafood culinary offerings. The Hot Deals program is a strategic step to support the achievement of the target of foreign tourist visits, especially in cross-border areas such as the Riau Islands. This study aims to analyze the success of the Hot Deals program in cooperating with business actors engaged in the Accessibility, Attractions, and Amenity sectors. This research method collects data through qualitative descriptive analysis and interviews. The results showed that apart from the even season, the city of Batam tends to be quiet, so the Hot Deals program has succeeded in attracting tourists, especially tourists from Singapore, which geographically is the closest country to Batam.