Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia

Research Article

The Effect Of Learning Digital Marketing On Students To Increase Interest In Entrepreneurship

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  • @INPROCEEDINGS{10.4108/eai.28-9-2022.2328362,
        author={Akhirman  Akhirman and Iranita  Iranita and Kiki  Wulandari},
        title={The Effect Of Learning Digital Marketing On Students To Increase Interest In Entrepreneurship},
        proceedings={Proceedings of the 2nd Maritime Continent Fulcrum International Conference, MaCiFIC 2022, September 28-October 1, 2022, Tanjungpinang, Indonesia},
        publisher={EAI},
        proceedings_a={MACIFIC},
        year={2023},
        month={4},
        keywords={digital marketing; interest in entrepreneurship},
        doi={10.4108/eai.28-9-2022.2328362}
    }
    
  • Akhirman Akhirman
    Iranita Iranita
    Kiki Wulandari
    Year: 2023
    The Effect Of Learning Digital Marketing On Students To Increase Interest In Entrepreneurship
    MACIFIC
    EAI
    DOI: 10.4108/eai.28-9-2022.2328362
Akhirman Akhirman1,*, Iranita Iranita1, Kiki Wulandari1
  • 1: Raja Ali Haji Maritime University
*Contact email: akhirman@umrah.ac.id

Abstract

Many businesses in today's society require that employees be able to respond to changes quickly, so schools are teaching students about entrepreneurship so they can be able to start their own businesses and meet the needs of society. This research is looking into how well different types of learning help students become interested in starting their own businesses. The study used questionnaires to ask students about their experiences and found that many students don't start their businesses because they're afraid of making mistakes, and that classroom teaching about business and entrepreneurship isn't really catching their attention. It's important to specifically encourage students to learn more about entrepreneurship, so they have the support they need to start their own businesses.