Educational Application of “Nakula Edu” as Technology Construction of New Media in Building Competitive Advantages in The Covid-19 Pandemic

The purpose of this study is to explain technology negotiations (technology creators) with schools that provide education services for high school students in building competitive advantage during the Covid-19 pandemic. This form of research uses qualitative method, case studies by collecting data through interviews and documentation. The informants of this study were Nakula Edu product manager and management teacher of Al-Azhar school. The results of this research are negotiations carried out by IT experts in creating applications with school management objectified through school facilities, in the form of mobile applications and systems that link with schools, which become new media in student learning. Socialization is carried out with the school with parents and students. Improving the use of the application creates a comfortable learning culture with complete Nakula features. The perfection of Nakula Edu's features is based on learning needs according to the school curriculum that builds competitive advantage during the Covid 19 pandemic and the educational revolution based on industrial implementation 5.0.