Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia

Research Article

The Battle of SARA Politicization as a Threat to Virtual Public Spaces and Indonesian Cyber- Democracy (Semiotics Analysis on 2019 Presidential Election Campaign Narrative on Twitter between The Incumbent and The Opposite)

Download15 downloads
  • @INPROCEEDINGS{10.4108/eai.28-9-2020.2307498,
        author={Fransiskus Emilus Dhosa Kadju and Henni  Gusfa},
        title={The Battle of SARA Politicization as a Threat to Virtual Public Spaces and Indonesian Cyber- Democracy (Semiotics Analysis on 2019 Presidential Election Campaign Narrative on Twitter between The Incumbent and The Opposite)},
        proceedings={Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={MICOSS},
        year={2021},
        month={5},
        keywords={2019 presidential election political campaign twitter sara politization democracy bhinneka tunggal ika},
        doi={10.4108/eai.28-9-2020.2307498}
    }
    
  • Fransiskus Emilus Dhosa Kadju
    Henni Gusfa
    Year: 2021
    The Battle of SARA Politicization as a Threat to Virtual Public Spaces and Indonesian Cyber- Democracy (Semiotics Analysis on 2019 Presidential Election Campaign Narrative on Twitter between The Incumbent and The Opposite)
    MICOSS
    EAI
    DOI: 10.4108/eai.28-9-2020.2307498
Fransiskus Emilus Dhosa Kadju1,*, Henni Gusfa1
  • 1: Universitas Mercubuana, Jakarta, Indonesia
*Contact email: fransiskuskadju18@gmail.com

Abstract

Currently Indonesia is slowly starting to enter the era of community 5.0 or also called integrative virtual community created by the help of big data technology. This phenomenon then affects all aspects of Indonesian people's lives, such as social, economic, cultural, and so on. Even virtual reality continues to expand in the lives of Indonesian people, because the development of new media makes the political domain come to switch to cyberspace. Not a few social media accounts are used as buzzers, both for upgrading coalition, or downgrading the political opponents. This is very visible in the campaign of the 2019 Presidential Election in Indonesia. The results showed that both the incumbent stronghold (Joko Widodo and Ma'ruf Amin), as well as the opposition (Prabowo Subianto and Sandiaga Uno) both use social media to amplify their political campaigns respectively. However, many supporting accounts from each faction actually use attacking campaigns in the form of propaganda, provocation, SARA, and Hoax. Each camp only focuses on mere procedural aspects with the aim to win, without providing good political education and democracy for the people of Indonesia. This then makes Indonesian democracy a thick style plurality, tolerance, and Unity in Diversity actually began to fade. In short, the narratives that were built during the 2019 Presidential Election campaign on Twitter made the public partly divided and certainly greatly threatens substantive democracy in Indonesia.