Opportunities and Challenges of Women's Small and Medium Enterprises (SMEs) in Producing Bima’s Traditional Songket Woven Fabric During the Covid-19 Pandemic

Small and Medium Enterprises (SMEs) that exist in the community can be in the form of companies, women's business groups, and government programs Joint Business Groups (KUBE). The Women's Business Group has group members consisting of female weavers, both of whom are housewives in a nuclear family); housewives who have problems in the family such as divorce, one partner has passed away, complicated status, becoming a second wife; and girls. The findings in the field show that there are opportunities and challenges in producing the Bima’s traditional songket woven fabric during the Covid-19 pandemic. Opportunities in producing Bima’ traditional songket woven fabrics are that the products produced can be sold in large quantities and are used for children's tuition fee, and postpartum preparation. The challenge in producing Bima's traditional songket woven fabric is that the profit decreases during the Covid-19 pandemic; Bima's traditional woven fabric production does not match the business group's income; Expenses are greater than income; Marketing techniques use the canvas business model. During the Covif-19 pandemic, they carried out promotions through social media Facebook and WhatsApp. Management during the Covid-19 pandemic produces only ordered goods to minimize the amount of expenditure for women's business groups.