Research Article
Digital Mass Media Group Platform in Society Era 5.0
@INPROCEEDINGS{10.4108/eai.28-9-2020.2307383, author={Woro Harkandi Kencana and Meisyanti Meisyanti}, title={Digital Mass Media Group Platform in Society Era 5.0}, proceedings={Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={MICOSS}, year={2021}, month={5}, keywords={digital platform the communication technology ecosystem}, doi={10.4108/eai.28-9-2020.2307383} }- Woro Harkandi Kencana
Meisyanti Meisyanti
Year: 2021
Digital Mass Media Group Platform in Society Era 5.0
MICOSS
EAI
DOI: 10.4108/eai.28-9-2020.2307383
Abstract
TransMedia Group is one of the media groups that carry out the stages of communication technology in disseminating information. This study wants to find out how the implementation of the digital platform carried out by the TransMedia Group as mass media in facing the competition in the media industry in Indonesia. This study uses the perspective of The Communication Technology Ecosystem in conducting its analysis with a qualitative approach and data collection techniques using interviews and observations of the management and digital group platform. The results of this study, the TransMedia communication technology ecosystem uses hardware in the form of a device platform while the software is in the form of websites, social media, and applications. The content on this digital platform is in the form of text, video, and audio information that is integrated between media in the TransMedia Group in its organizational infrastructure. Media convergence is a form of implementing digital platforms in media groups using digital platforms not only in the form of hardware but also in changing the mass media organizational system and the interaction that exists with the audience to become more interactive.