Research Article
Social Activism through the Use of Social Media: A Case Study of the Gerakan Kesejahteraan Tuna Rungu Indonesia (GERKATIN)
@INPROCEEDINGS{10.4108/eai.28-9-2020.2307381, author={Muhtadin Maghribi Arsha and Suraya Suraya}, title={Social Activism through the Use of Social Media: A Case Study of the Gerakan Kesejahteraan Tuna Rungu Indonesia (GERKATIN)}, proceedings={Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={MICOSS}, year={2021}, month={5}, keywords={social activism social media media morphosis theory}, doi={10.4108/eai.28-9-2020.2307381} }- Muhtadin Maghribi Arsha
Suraya Suraya
Year: 2021
Social Activism through the Use of Social Media: A Case Study of the Gerakan Kesejahteraan Tuna Rungu Indonesia (GERKATIN)
MICOSS
EAI
DOI: 10.4108/eai.28-9-2020.2307381
Abstract
Gerakan Kesejahteraan Tuna Rungu Indonesia "GERKATIN" is a community that uses new media in activism or social movements to interact and create communication networks, the media used is Instagram. The purpose of this study is to describe the use of new media used by GERKATIN in every stage of social movements according to Macionis (2014). The theory used in this essay is Roger Fidler's (1997) theory of media morphosis. The type of research is using the case study method (Stake: 2005). The results of this study indicate that GERKATIN's use of the new media for Instagram at the emergence stage is in the form of (1) spreading issues with persuasive messages, (2) writing captions and sharing posting times, (3) having quizzes or challenges. The merger stage consists of (1) posting live reports, (2) participation of public figures or celebrities, (3) using the hashtag feature. At the formalization stage in the form of (1) Instagram live and Instagram stories. In the results or reduction stage in the form of (1) changes in Instagram's appearance. Where, in the use of Instagram by GERKATIN, it has a positive impact on followers and for GERKATIN and the deaf.