Research Article
Marketing Strategy Sharia Financial Institutions to Promote Sharia Fintech and Micro and Small Enterprises (MSES)
@INPROCEEDINGS{10.4108/eai.28-9-2020.2307373, author={Vinnoya Apcaresta Alika and Sugeng Santoso and Siti Nurmaliki and Nur Anisa}, title={Marketing Strategy Sharia Financial Institutions to Promote Sharia Fintech and Micro and Small Enterprises (MSES)}, proceedings={Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={MICOSS}, year={2021}, month={5}, keywords={fintech mses syariah laku habis}, doi={10.4108/eai.28-9-2020.2307373} }- Vinnoya Apcaresta Alika
Sugeng Santoso
Siti Nurmaliki
Nur Anisa
Year: 2021
Marketing Strategy Sharia Financial Institutions to Promote Sharia Fintech and Micro and Small Enterprises (MSES)
MICOSS
EAI
DOI: 10.4108/eai.28-9-2020.2307373
Abstract
Currently, Indonesia's economic financing instruments that comply with sharia principles continue to increase, but further acceleration is needed to encourage significant growth. Because when viewed from the very broad market share of Islamic financing, there is an indication of a gap between the needs of sharia business and Islamic financing sources. The purpose of this research is to provide solutions in the form of convenience that can bridge sharia businesses by utilizing sources of financing through digital media in the form of sharia fintech. This questionnaire consists of 30 questions that are described based on several variables to be studied, including: the relationship between the level of FINTECH (X1), Quality System (X2), Features of service (X3), and Wishes to use SHARIA FINTECH (X4) on UMK Performance (Y). From the results of the Analysis of Correlation Variables and Reliability Test Results of the variables that (X1), (X2), (X3), (X4) have a significant effect on (Y). Based on the OJK list, the latest data shows that 7 Fintech companies labeled Sharia have sold Islamic loans. Judging from the needs of MSEs players, the closest Fintech is Laku Habis. Laku Habis develops productive and investment businesses in improving the quality of activities of MSEs by encouraging saving activities and supporting financing.