Research Article
The Students’ Reception of @Lambe_Turah’s Gossip Account Posts in Public Relation Students at Mercu Buana University
@INPROCEEDINGS{10.4108/eai.28-9-2020.2307371, author={Nadira Sekar Lintang and Achmad Jamil}, title={The Students’ Reception of @Lambe_Turah’s Gossip Account Posts in Public Relation Students at Mercu Buana University}, proceedings={Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={MICOSS}, year={2021}, month={5}, keywords={students’ receptions gossip instagram posts @lambe_turah account social media}, doi={10.4108/eai.28-9-2020.2307371} }- Nadira Sekar Lintang
Achmad Jamil
Year: 2021
The Students’ Reception of @Lambe_Turah’s Gossip Account Posts in Public Relation Students at Mercu Buana University
MICOSS
EAI
DOI: 10.4108/eai.28-9-2020.2307371
Abstract
The presence of @LambeTurah gossip account that shares information about the life of celebrities in Indonesia, made Instagram users get the latest information about Indonesian celebrities, or other general information quickly, especially for students from Lambe Turah. This research used qualitative research as the method with a reception analysis approach. The objective of this research is to find out the student receptions, especially in Public Relations students 2016 at Mercu Buana University Jakarta regarding the posting of @LambeTurah’s Instagram account. This research showed that data obtained through in-depth interviews with ten respondents. The result of the data described through three positions, they are the dominant hegemony of four people, the negotiation position of six people, and no one is in the position of opposition. The result of this research showed that the majority of respondents stayed in a negotiated position.