Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia

Research Article

The Influence of Marketing Mix, Costumer Value, and Customer Satisfaction on the Purchase Intention of Granite and Marble Natural Stone at PT. Intinusa Selareksa, Tbk, Jakarta

Download20 downloads
  • @INPROCEEDINGS{10.4108/eai.28-9-2020.2307364,
        author={Noviandy  Hermanto and Afriapollo  Syafarudin and Ahmad Badawi Saluy},
        title={The Influence of Marketing Mix, Costumer Value, and Customer Satisfaction on the Purchase Intention of Granite and Marble Natural Stone at PT. Intinusa Selareksa, Tbk, Jakarta},
        proceedings={Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={MICOSS},
        year={2021},
        month={5},
        keywords={hris implementation motivation competence and employee performance},
        doi={10.4108/eai.28-9-2020.2307364}
    }
    
  • Noviandy Hermanto
    Afriapollo Syafarudin
    Ahmad Badawi Saluy
    Year: 2021
    The Influence of Marketing Mix, Costumer Value, and Customer Satisfaction on the Purchase Intention of Granite and Marble Natural Stone at PT. Intinusa Selareksa, Tbk, Jakarta
    MICOSS
    EAI
    DOI: 10.4108/eai.28-9-2020.2307364
Noviandy Hermanto1,*, Afriapollo Syafarudin1, Ahmad Badawi Saluy1
  • 1: Mercu Buana University, Jakarta, Indonesia
*Contact email: Noviandy.hermanto@gmail.com

Abstract

This study aims to determine Marketing Mix, Customer Value, Customer Satisfaction with the intention to purchase granite and marble natural stone in the company. The research with quantitative descriptive methods conducted in March 2020 for customers of PT. Intinusa Selareka Tbk. The sample used was 100 people and the sampling technique was done by simple random sampling. Data obtained using a questionnaire and processed using Smart PLS 3.0 analysis.