Research Article
The Perception Toward Sore Ceria Program of RRI (Radio Republic of Indonesia) Tanjungkarang to Develop Teenagers’ Interest in Radio Broadcasting
@INPROCEEDINGS{10.4108/eai.28-9-2020.2307353, author={Muhammad Nasor and Achlami Achlami and Siti Yuniarsih}, title={The Perception Toward Sore Ceria Program of RRI (Radio Republic of Indonesia) Tanjungkarang to Develop Teenagers’ Interest in Radio Broadcasting}, proceedings={Proceedings of the 1st MICOSS Mercu Buana International Conference on Social Sciences, MICOSS 2020, September 28-29, 2020, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={MICOSS}, year={2021}, month={5}, keywords={teenagers’ perception sore ceria program develop teenagers’ talent and interest}, doi={10.4108/eai.28-9-2020.2307353} }- Muhammad Nasor
Achlami Achlami
Siti Yuniarsih
Year: 2021
The Perception Toward Sore Ceria Program of RRI (Radio Republic of Indonesia) Tanjungkarang to Develop Teenagers’ Interest in Radio Broadcasting
MICOSS
EAI
DOI: 10.4108/eai.28-9-2020.2307353
Abstract
This study was aimed to identify the subjects’ perception toward Sore Ceria program of RRI (Radio of the Republic of Indonesia) Tanjung Karang. The method used in this study was a descriptive qualitative method to obtain an overview of subjects’ perception. The subjects were the students of the tenth-grade and the eleventh-grade of SMA Negeri 9 Bandar Lampung. The data that had been obtained through interview was then analyzed. The results of analysis showed that the subjects' perception can be categorized into the positive and negative perceptions. The Sore Ceria Program produced positive impression because it provided information and education. The subjects also stated that the program filled their free time and added new experiences. The gathering events held by this program also served as a mean of personal development and entertainment through radio broadcasting. The negative perceptions were caused by the frequent schedule changes, discrete personnel recruitment, and the Sore Ceria program is infrequently mentioned during the broadcasting.