Proceedings of the 1st International Multi-Disciplinary Conference Theme: Sustainable Development and Smart Planning, IMDC-SDSP 2020, Cyperspace, 28-30 June 2020

Research Article

The Role of Critical Strategic Planning Factors in Enhancing Marketing Prowess

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  • @INPROCEEDINGS{10.4108/eai.28-6-2020.2297937,
        author={Sawsan  Rajab and Majeed  Majeed},
        title={The Role of Critical Strategic Planning Factors in Enhancing Marketing Prowess },
        proceedings={Proceedings of the 1st International Multi-Disciplinary Conference Theme: Sustainable Development and Smart Planning, IMDC-SDSP 2020, Cyperspace, 28-30 June 2020},
        publisher={EAI},
        proceedings_a={IMDC-SDSP},
        year={2020},
        month={9},
        keywords={critical strategic planning factors strategic direction strategic thinking strategic analysis strategic flexibility marketing excellence},
        doi={10.4108/eai.28-6-2020.2297937}
    }
    
  • Sawsan Rajab
    Majeed Majeed
    Year: 2020
    The Role of Critical Strategic Planning Factors in Enhancing Marketing Prowess
    IMDC-SDSP
    EAI
    DOI: 10.4108/eai.28-6-2020.2297937
Sawsan Rajab1,*, Majeed Majeed2
  • 1: Kirkuk Technical Institute, Northern Technical University
  • 2: Administrative Technical College, Northern Technical University
*Contact email: dr_sawsanibrahimrajab@ntu.edu

Abstract

The study seeks to identify critical strategic planning factors (strategic direction, strategic thinking, strategic analysis, and strategic flexibility) and their role in promoting marketing excellence in the KRUNGI Group of Companies in Kirkuk Governorate. To study its objectives, a questionnaire was consistent with the design of the study data and was distributed to the intentional sample. Which we hope will be useful for the group of companies surveyed, and their counterparts from similar companies.