Proceedings of the 1st International Multi-Disciplinary Conference Theme: Sustainable Development and Smart Planning, IMDC-SDSP 2020, Cyperspace, 28-30 June 2020

Research Article

The Contributing Role of the Green Marketing Dimensions in Supporting the Blue Ocean Strategy Principles: An Exploratory Study of the Opinions of a Sample of Managers in Altameem Diary Plant

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  • @INPROCEEDINGS{10.4108/eai.28-6-2020.2297877,
        author={Wijdan H. Hamoody and Hiba M. Hussein},
        title={The Contributing Role of the Green Marketing Dimensions in Supporting the Blue Ocean Strategy Principles: An Exploratory Study of the Opinions of a Sample of Managers in Altameem Diary Plant},
        proceedings={Proceedings of the 1st International Multi-Disciplinary Conference Theme: Sustainable Development and Smart Planning, IMDC-SDSP 2020, Cyperspace, 28-30 June 2020},
        publisher={EAI},
        proceedings_a={IMDC-SDSP},
        year={2020},
        month={9},
        keywords={green marketing blue ocean strategy},
        doi={10.4108/eai.28-6-2020.2297877}
    }
    
  • Wijdan H. Hamoody
    Hiba M. Hussein
    Year: 2020
    The Contributing Role of the Green Marketing Dimensions in Supporting the Blue Ocean Strategy Principles: An Exploratory Study of the Opinions of a Sample of Managers in Altameem Diary Plant
    IMDC-SDSP
    EAI
    DOI: 10.4108/eai.28-6-2020.2297877
Wijdan H. Hamoody1,*, Hiba M. Hussein1
  • 1: Department of Business Management Techniques, Technical College of Management, Northern Technical University Mosul, Iraq
*Contact email: wijdanhassan@ntu.edu.iq

Abstract

The study elucidate the contributing role of the green marketing dimensions in supporting the blue ocean strategy which supporting and strengthening the competitive advantage of organizations to meet the current competitive environment and sustainability. Organizations can produce environmentally friendly products while simultaneously avoiding severe competition by using a blue ocean strategy. This helps the organization achieve the objectives of higher returns, added value, competitive advantage, positive reputation of being an organization that meets the needs of stakeholders and simultaneously protects the environment. The relationship between the green marketing dimensions and the blue ocean strategy principles was tested and results in data are analysis by The questionnaire were distributed among employees in manager-level positions. The results show that there are a significant correlation and effect between the two variables of the study and lead to the conclusion that a significant correlation and impact of the green marketing dimensions in supporting the blue ocean strategy