Research Article
Marketing Strategy, Quality of Education Services and Education Facilities as The Basis of Efforts to Increase Community Interest in Choosing MTSN 2 Pekalongan Through The Marketing Mix
@INPROCEEDINGS{10.4108/eai.28-5-2022.2320437, author={Asrofi Asrofi}, title={Marketing Strategy, Quality of Education Services and Education Facilities as The Basis of Efforts to Increase Community Interest in Choosing MTSN 2 Pekalongan Through The Marketing Mix}, proceedings={Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, MALAPY 2022, 28 May 2022, Tegal, Indonesia}, publisher={EAI}, proceedings_a={MALAPY}, year={2022}, month={8}, keywords={marketing strategy quality of education services education facilities marketing mix community interest}, doi={10.4108/eai.28-5-2022.2320437} }- Asrofi Asrofi
Year: 2022
Marketing Strategy, Quality of Education Services and Education Facilities as The Basis of Efforts to Increase Community Interest in Choosing MTSN 2 Pekalongan Through The Marketing Mix
MALAPY
EAI
DOI: 10.4108/eai.28-5-2022.2320437
Abstract
The purpose of this research is to determine the effect of: 1) marketing strategy on the marketing mix, 2) Knowing the effect of the quality of educational services on the marketing mix; 3) educational facilities on the marketing mix; 4) marketing strategy towards public interest; 5) the quality of education services to the public interest; Knowing the influence of educational facilities on public interest; 7) marketing mix to public interest; 8) the significance of the marketing mix in mediating marketing strategies on public interest; 9) the significance of the marketing mix in mediating the quality of educational services on public interest; 10) the significance of the marketing mix in mediating educational facilities on public interest.The subject of this research is the people of Pekalongan Regency with a sample of 250 respondents. The technique used to collect data in this study is a questionnaire. The data analysis methods of this research are instrument validity and reliability tests, descriptive statistics, and quantitative analysis with SEM analysis