Research Article
The Effectiveness of Social Media at Uny Gunungkidul as A Promotional Media for New Students
@INPROCEEDINGS{10.4108/eai.28-5-2022.2320418, author={Anugerah Tesa Aulia and Ign Agung Setyawan and Albert Muhammad}, title={The Effectiveness of Social Media at Uny Gunungkidul as A Promotional Media for New Students}, proceedings={Proceedings of the 1st International Conference on Law, Social Science, Economics, and Education, MALAPY 2022, 28 May 2022, Tegal, Indonesia}, publisher={EAI}, proceedings_a={MALAPY}, year={2022}, month={8}, keywords={social media promotional media new students}, doi={10.4108/eai.28-5-2022.2320418} }- Anugerah Tesa Aulia
Ign Agung Setyawan
Albert Muhammad
Year: 2022
The Effectiveness of Social Media at Uny Gunungkidul as A Promotional Media for New Students
MALAPY
EAI
DOI: 10.4108/eai.28-5-2022.2320418
Abstract
The UNY Gunungkidul campus was built in 2020 with the aim of leveling and improving the quality of high school education in DIY. The opening of the UNY vocational campus in Gunungkidul shows an opportunity because there is no public campus in the district. In the midst of the COVID-19 pandemic, UNY used several media to carry out promotional activities with all limitations. Despite the various limitations, UNY has intensively promoted through social media. This research used a qualitative descriptive approach. The technique of determining the informants was selected using purposive sampling. Researchers conducted research through the stages of observation and interviews. From the research results, it can be seen that UNY Gunungkidul uses 5 social media platforms in conducting promotions, namely Instagram, Twitter, Youtube, WhatsApp and Facebook. WhatsApp, Instagram Live and Youtube Live are the platforms most often used by students to find more information