Design and Implementation of Marketing System Based on Cluster of Target Customers

The paper gives a detail solution to build the telecommunication marketing system: first imported from various telecom production system of business data, built of aggregated data center of each system and the data were necessary regular; then, marketing for specific tasks, based on the characteristics of customer consumption analysis, find out the consumption characteristics of the target customers, and navigate to the target customers of marketing activities, and gives the corresponding marketing suggestions, and provide management and report module to support decision analysis. At last, the process of software design and development of marketing system is described in detail. In order to solve the marketing problems faced by telecom marketing, the marketing system is developed. In this paper, the design and implementation of telecom marketing system as the core, in order to focus on the positioning and recommendation of the target customers in the active marketing of telecom. The system in the use of data mining technology based, from massive customer data mining user groups, combined with the existing packages and tariff, and strive to accurately find the marketing opportunity to target customers, and to the user recommend a variety of packages or and meet the needs of users and to allow users to benefit from, the system will automatically generate marketing scripts to support the marketing executives who carry out the sale.