Do Entrepreneurial Knowledge and Behavior Affect Entrepreneurial Readiness for Students?

Entrepreneurial knowledge is the basis for entrepreneurial behavior, impacting students' readiness to improve their skills, experience, and entrepreneurial mindset. This research aims to analyze entrepreneurial knowledge and behavior towards entrepreneurial readiness for students. This research involved students (n=164) from leading campuses, including Universitas Negeri Medan, Universitas Negeri Surabaya, Universitas Negeri Malang, and Universitas Muslim Nusantara Al-Washliyah, who had participated in student entrepreneurship program competitions both internally and externally. They determine the number of samples used in the G*Power application and the purposive sampling technique. Data analysis used multiple regression. The results show that entrepreneurial knowledge and behavior are adequate in entrepreneurial readiness for students, partially and simultaneously. This research emphasizes the importance of experience through entrepreneurial competitions, which can allow students to apply theory in realistic situations, sharpen their skills, and construct networks. Mentoring programs from practitioners, access to business incubators, and financial and non-financial support from campuses can also encourage students to develop their business ideas. Through this holistic approach, universities prepare students with the essential knowledge and skills an entrepreneurial mindset essential for their success in the business.