Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia

Research Article

The Influence of Economic Value on Customer Loyalty and Increasing Company Sales in Modern Urban Markets

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  • @INPROCEEDINGS{10.4108/eai.28-10-2023.2341822,
        author={Indah  Yuliasari and Karno  Karno and Syaiful  Syaiful},
        title={The Influence of Economic Value on Customer Loyalty and Increasing Company Sales in Modern Urban Markets},
        proceedings={Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={MIC},
        year={2023},
        month={12},
        keywords={economic consumer market},
        doi={10.4108/eai.28-10-2023.2341822}
    }
    
  • Indah Yuliasari
    Karno Karno
    Syaiful Syaiful
    Year: 2023
    The Influence of Economic Value on Customer Loyalty and Increasing Company Sales in Modern Urban Markets
    MIC
    EAI
    DOI: 10.4108/eai.28-10-2023.2341822
Indah Yuliasari1,*, Karno Karno1, Syaiful Syaiful1
  • 1: Universitas Borobudur
*Contact email: studentarst99@gmail.com

Abstract

The definition of consumer loyalty is as part of a comprehensive evaluation as a choice according to what consumers expect, while consumer dissatisfaction arises if the results do not meet what consumers want so that consumers who feel satisfied with the services provided will carry out repurchase activities to buy goods or order services again so that the existence of consumer loyalty will always be consistent. Consumer loyalty is part of consumers' deepest trust in subscribing and returning to buy products or services repeatedly in the future, even though the influence of globalization and technology and activities from marketing penetration have a tendency to change consumer behavior and loyalty. sensiri (Oliver, 2000 in Ratih Hurriyanti, 2005). This research aims to ensure that the role of increasing sales in business goes hand in hand with consumer loyalty. Apart from that, this research aims to determine where business development will lead and increase sales results in modern market businesses. The research method used in this research uses a qualitative narrative approach. In this research method the focus is on the experiences experienced by a person or certain part of society. So, the findings in this research obtained a model that consumer loyalty increases sales in modern market businesses.