Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia

Research Article

Strategic Study: Optimization of Strengthening Critical Thinking and Teamwork of the Marketing Division of PT Suzuki Mobil Sejahtera Trada Pemuda Semarang

Download83 downloads
  • @INPROCEEDINGS{10.4108/eai.28-10-2023.2341813,
        author={Satria Avianda Nurcahyo and Teguh Harso Widagdo and Sudiyono  Sudiyono and Ahmad  Ali},
        title={Strategic Study: Optimization of Strengthening Critical Thinking and Teamwork of the Marketing Division of PT Suzuki Mobil Sejahtera Trada Pemuda Semarang},
        proceedings={Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={MIC},
        year={2023},
        month={12},
        keywords={mindset digital marketing critical thinking teamwork},
        doi={10.4108/eai.28-10-2023.2341813}
    }
    
  • Satria Avianda Nurcahyo
    Teguh Harso Widagdo
    Sudiyono Sudiyono
    Ahmad Ali
    Year: 2023
    Strategic Study: Optimization of Strengthening Critical Thinking and Teamwork of the Marketing Division of PT Suzuki Mobil Sejahtera Trada Pemuda Semarang
    MIC
    EAI
    DOI: 10.4108/eai.28-10-2023.2341813
Satria Avianda Nurcahyo1,*, Teguh Harso Widagdo1, Sudiyono Sudiyono1, Ahmad Ali1
  • 1: Universitas Ngudi Waluyo
*Contact email: satriaavianda@unw.ac.id

Abstract

The deficiency in critical thinking found in the marketing division of PT Suzuki Mobil Sejahtera Sunindo Trada Semarang was in terms of responsiveness in managing problems and creating innovations for the marketing process. So, when new innovations are needed for the marketing process, top management is often involved to solve problems that should be required by the marketing division. Individuals in the marketing division of PT. Suzuki Mobil Sejahtera Sunindo Trada Semarang in solving several problems have implemented the teamwork concept, but what they have done is still lacking because of the various factors that fulfill this teamwork concept, individuals in the marketing division still do not fulfill it. It is crucial for individuals in the marketing division to have critical thinking skills because they greatly influence the output of the marketing technique which is a strategy for winning the market. Individual conditions in the marketing division of PT. Suzuki Mobil Sejahtera Sunindo Trada Semarang have practiced this skill well when processing information starting from observing issues and selecting relevant problems to solve it. In the marketing division of PT Suzuki Mobil Sejahtera Sunindo Trada Semarang, they are very subtle at interpreting problems on the area. The analysis carried out is also in accordance with existing theory.