Research Article
Strategic Study: Optimization of Strengthening Critical Thinking and Teamwork of the Marketing Division of PT Suzuki Mobil Sejahtera Trada Pemuda Semarang
@INPROCEEDINGS{10.4108/eai.28-10-2023.2341813, author={Satria Avianda Nurcahyo and Teguh Harso Widagdo and Sudiyono Sudiyono and Ahmad Ali}, title={Strategic Study: Optimization of Strengthening Critical Thinking and Teamwork of the Marketing Division of PT Suzuki Mobil Sejahtera Trada Pemuda Semarang}, proceedings={Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={MIC}, year={2023}, month={12}, keywords={mindset digital marketing critical thinking teamwork}, doi={10.4108/eai.28-10-2023.2341813} }- Satria Avianda Nurcahyo
Teguh Harso Widagdo
Sudiyono Sudiyono
Ahmad Ali
Year: 2023
Strategic Study: Optimization of Strengthening Critical Thinking and Teamwork of the Marketing Division of PT Suzuki Mobil Sejahtera Trada Pemuda Semarang
MIC
EAI
DOI: 10.4108/eai.28-10-2023.2341813
Abstract
The deficiency in critical thinking found in the marketing division of PT Suzuki Mobil Sejahtera Sunindo Trada Semarang was in terms of responsiveness in managing problems and creating innovations for the marketing process. So, when new innovations are needed for the marketing process, top management is often involved to solve problems that should be required by the marketing division. Individuals in the marketing division of PT. Suzuki Mobil Sejahtera Sunindo Trada Semarang in solving several problems have implemented the teamwork concept, but what they have done is still lacking because of the various factors that fulfill this teamwork concept, individuals in the marketing division still do not fulfill it. It is crucial for individuals in the marketing division to have critical thinking skills because they greatly influence the output of the marketing technique which is a strategy for winning the market. Individual conditions in the marketing division of PT. Suzuki Mobil Sejahtera Sunindo Trada Semarang have practiced this skill well when processing information starting from observing issues and selecting relevant problems to solve it. In the marketing division of PT Suzuki Mobil Sejahtera Sunindo Trada Semarang, they are very subtle at interpreting problems on the area. The analysis carried out is also in accordance with existing theory.