Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia

Research Article

Marketing Strategy for UMKM Products Through the Use of Digital Marketing in The East Ungaran District Community of Leyangan Quail Egg Breeders

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  • @INPROCEEDINGS{10.4108/eai.28-10-2023.2341733,
        author={Meirinaldi  Meirinaldi},
        title={Marketing Strategy for UMKM Products Through the Use of Digital Marketing in The East Ungaran District Community of Leyangan Quail Egg Breeders},
        proceedings={Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={MIC},
        year={2023},
        month={12},
        keywords={marketing strategy msme products digital marketing quail egg farmers},
        doi={10.4108/eai.28-10-2023.2341733}
    }
    
  • Meirinaldi Meirinaldi
    Year: 2023
    Marketing Strategy for UMKM Products Through the Use of Digital Marketing in The East Ungaran District Community of Leyangan Quail Egg Breeders
    MIC
    EAI
    DOI: 10.4108/eai.28-10-2023.2341733
Meirinaldi Meirinaldi1,*
  • 1: Universitas Borobudur
*Contact email: meirinaldi2505@gmail.com

Abstract

This kind of exploration is distinct examination and utilized subjective and theoretical methodologies. Finishing up was completed utilizing a logical technique connected with the exploration point, specifically Showcasing Procedure for MSME Items Using Computerized Promoting for Leyangan Quail Egg Ranchers, East Ungaran Locale. This examination came about the significance of the job of computerized advertising through WhatsApp, Instagram, and Shopee for current business advancement. With the computerized showcasing idea, the type of advancement did is at this point not a one-way methodology yet has turned into a two-way relationship. Using the Internet to meet one's day-to-day needs offers numerous advantages and conveniences for consumers. Simplicity of item search, effectiveness, and markdown advancements. Business entertainers who can carry out advanced showcasing cause the market to develop and the items offered become more shifted. Be that as it may, there are as yet numerous miniature business entertainers who are near creating. They stay hesitant to do computerized advertising where business entertainers just offer their items to buyers who are close by or sit tight for customers who end up going through their market region. Maintaining a business by using web access and promoting carefully is an unequivocal and required step for business entertainers to dominate to interface with clients and potential clients all the more rapidly and without any problem.