Research Article
The Influence of Service Quality and Premiums on Purchasing Interest and its Implications on the Decision to Purchase the Insurance Product Tigara Mitra Sejahtera
@INPROCEEDINGS{10.4108/eai.28-10-2023.2341688, author={Wirda Nursanti and Sri Sumarsih}, title={The Influence of Service Quality and Premiums on Purchasing Interest and its Implications on the Decision to Purchase the Insurance Product Tigara Mitra Sejahtera}, proceedings={Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={MIC}, year={2023}, month={12}, keywords={: service quality insurance premiums purchasing interest purchasing decisions}, doi={10.4108/eai.28-10-2023.2341688} }- Wirda Nursanti
Sri Sumarsih
Year: 2023
The Influence of Service Quality and Premiums on Purchasing Interest and its Implications on the Decision to Purchase the Insurance Product Tigara Mitra Sejahtera
MIC
EAI
DOI: 10.4108/eai.28-10-2023.2341688
Abstract
The development of the insurance industry in Indonesia is unquestionably linked to economic and technological advancements in modern life. Companies must also provide their employees with a sense of security and comfort. As a result, insurance broker intermediary services are required to assist in risk management and claim settlement with insurance carriers. An insurance broker's job is critical in offering the proper solution by detecting the risks that exist for the insured. The purpose of this study is to assess the impact of service quality and insurance prices on purchasing interest, which influences purchasing decisions for Tigara Mitra Sejahtera insurance products. Path analysis was employed as the research method. According to the findings of the study, service quality and insurance rates have a clear relationship.