Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia

Research Article

The Impact of Digitalization of the Culiner Industry on the Development of Culture in Indonesia

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  • @INPROCEEDINGS{10.4108/eai.28-10-2023.2341662,
        author={Pudji  Astuty and Basuki  Surodjo},
        title={The Impact of Digitalization of the Culiner Industry on the Development of Culture in Indonesia},
        proceedings={Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={MIC},
        year={2023},
        month={12},
        keywords={digitalization culinary industry tourism},
        doi={10.4108/eai.28-10-2023.2341662}
    }
    
  • Pudji Astuty
    Basuki Surodjo
    Year: 2023
    The Impact of Digitalization of the Culiner Industry on the Development of Culture in Indonesia
    MIC
    EAI
    DOI: 10.4108/eai.28-10-2023.2341662
Pudji Astuty1, Basuki Surodjo1,*
  • 1: Universitas Borobudur
*Contact email: basukisurodjo@airmasgroup.co.id

Abstract

The culinary sector is currently expanding fast in Indonesia and around the world. Currently, the restaurant and catering industry is expanding as the economy recovers from the COVID-19 pandemic. The importance of digital technology in speeding the culinary industry's business is critical. To that aim, it is critical to stimulate the digitization and literacy of culinary enterprises in order to boost the competitiveness and potential of business operators, particularly in today's era of globalization and market openness. The digitalization of the culinary industry is a marketing technique for culinary entrepreneurs who rely on the Internet to market their products, mostly in order to promote tourism development in Indonesia. Culinary arts and tourism are two examples.