Research Article
Village Development based on Social Media Marketing Case Study in Lerep Tourism Village, Semarang District
@INPROCEEDINGS{10.4108/eai.28-10-2023.2341659, author={Rudi Bratamanggala and Adhi Susano}, title={Village Development based on Social Media Marketing Case Study in Lerep Tourism Village, Semarang District}, proceedings={Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={MIC}, year={2023}, month={12}, keywords={tourism village development; social media marketing; lerep tourism village}, doi={10.4108/eai.28-10-2023.2341659} }- Rudi Bratamanggala
Adhi Susano
Year: 2023
Village Development based on Social Media Marketing Case Study in Lerep Tourism Village, Semarang District
MIC
EAI
DOI: 10.4108/eai.28-10-2023.2341659
Abstract
The research found that using social media was effective in digitalizing Kandri tourist village. By adopting the approach of "from the community, for the community," the management of Lerep tourist village created social media accounts and websites, conducted training sessions and offered joint counseling services related to tourism, the environment, waste, and agriculture. The community brought new ideas, and they displayed adequate skills in managing existing natural resources. The community empowerment process focused on social, cultural and economic aspects, and the community became the actor and determinant of the development of Lerep Tourism Village. The village government held a deliberation forum with the community to create local development programs.