Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia

Research Article

Village Development based on Social Media Marketing Case Study in Lerep Tourism Village, Semarang District

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  • @INPROCEEDINGS{10.4108/eai.28-10-2023.2341659,
        author={Rudi  Bratamanggala and Adhi  Susano},
        title={Village Development based on Social Media Marketing Case Study in Lerep Tourism Village, Semarang District},
        proceedings={Proceedings of the 3rd Multidisciplinary International Conference, MIC 2023, 28 October 2023, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={MIC},
        year={2023},
        month={12},
        keywords={tourism village development; social media marketing; lerep tourism village},
        doi={10.4108/eai.28-10-2023.2341659}
    }
    
  • Rudi Bratamanggala
    Adhi Susano
    Year: 2023
    Village Development based on Social Media Marketing Case Study in Lerep Tourism Village, Semarang District
    MIC
    EAI
    DOI: 10.4108/eai.28-10-2023.2341659
Rudi Bratamanggala1, Adhi Susano1,*
  • 1: Universitas Borobudur
*Contact email: adhi.susano@gmail.com

Abstract

The research found that using social media was effective in digitalizing Kandri tourist village. By adopting the approach of "from the community, for the community," the management of Lerep tourist village created social media accounts and websites, conducted training sessions and offered joint counseling services related to tourism, the environment, waste, and agriculture. The community brought new ideas, and they displayed adequate skills in managing existing natural resources. The community empowerment process focused on social, cultural and economic aspects, and the community became the actor and determinant of the development of Lerep Tourism Village. The village government held a deliberation forum with the community to create local development programs.