Research Article
Factors Affecting Product Support to Promote Ideas and Improve Life through Movement Workshop Project
@INPROCEEDINGS{10.4108/eai.28-10-2022.2327256, author={Saowaluk Pramann and Krittipat Ajanakitti and Hadee Pohma and Sudawan Wutichat and Theeranan Tanphanich and Siriluk Pichainarongk}, title={Factors Affecting Product Support to Promote Ideas and Improve Life through Movement Workshop Project}, proceedings={Proceedings of the 8th ACPES (ASEAN Council of Physical Education and Sport) International Conference, ACPES 2022, October 28th -- 30th, 2022, Medan, North Sumatera, Indonesia}, publisher={EAI}, proceedings_a={ACPES}, year={2023}, month={6}, keywords={roducts support sponsorship workshop project}, doi={10.4108/eai.28-10-2022.2327256} }- Saowaluk Pramann
Krittipat Ajanakitti
Hadee Pohma
Sudawan Wutichat
Theeranan Tanphanich
Siriluk Pichainarongk
Year: 2023
Factors Affecting Product Support to Promote Ideas and Improve Life through Movement Workshop Project
ACPES
EAI
DOI: 10.4108/eai.28-10-2022.2327256
Abstract
The purpose of this research is to study the factors affecting product support to promote ideas and improve life through movement workshop project: PIILM. The target group was 4 users of sponsored products in Thailand. The methodology employed content analysis and semi-structured in-depth interviews. Interviews consisted of an examination of four factors. The results of the research demonstrated that, 1) Process factor: The sponsors considered supporting products from provided information through project coordination as organization required, 2) Analytical factor using the 5W1H technique: The sponsors’ approval was to support the product from the target groups and project participants, objectives, operation process and characteristics of activities and project’s schedule, 3) Sponsorship factor: Sponsors are willing to support organization’s essential products, and to promote the products through practical use. 4) CSR Factor: The sponsors considered supporting the product by implementing the principles of the organization's ISO 26000 which defines the core elements of every social responsibility. This research is one of five sub-research papers, resulting from the PIILM workshop project for educators.
