Research Article
Implicature in Architecture
@INPROCEEDINGS{10.4108/eai.28-10-2020.2315329, author={Bambang Sumadyo and Yulia Agustin and Rr. Astri Indriana Octavita and Bambang Perkasa Alam}, title={Implicature in Architecture}, proceedings={Proceedings of the 1st Konferensi Internasional Berbahasa Indonesia Universitas Indraprasta PGRI, KIBAR 2020, 28 October 2020, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={KIBAR}, year={2022}, month={2}, keywords={implicature discourse advertisement housing}, doi={10.4108/eai.28-10-2020.2315329} }- Bambang Sumadyo
Yulia Agustin
Rr. Astri Indriana Octavita
Bambang Perkasa Alam
Year: 2022
Implicature in Architecture
KIBAR
EAI
DOI: 10.4108/eai.28-10-2020.2315329
Abstract
As a communication tool, the use of good language must consider the context. The relationship between language, implicature, and discourse of housing advertising can be said to be very close. The need of language sector for housing advertising was increasingly important because of the existence of an object (housing) that must be published or marketed. The use of monotonous and straightforward language will give the impression of being unattractive and unworthy of sale. Conversely, the use of language that is conditioned to create an impression of luxury will attract buyers. This study aims to determine how language was used to create a good, luxury, and high selling impression in housing advertisements. The approach used was a qualitative approach, with data collection conducted by observation and taking notes. Research data in the form of housing advertising brochures were collected for one month. The results showed that language is a very important factor in commercial communication. Plain and simple language will have casual repercussions. However, the conditioned language will give the impression of being modern, luxurious, of quality, and extraordinary
