Proceedings of the 1st Konferensi Internasional Berbahasa Indonesia Universitas Indraprasta PGRI, KIBAR 2020, 28 October 2020, Jakarta, Indonesia

Research Article

Implicature in Architecture

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  • @INPROCEEDINGS{10.4108/eai.28-10-2020.2315329,
        author={Bambang  Sumadyo and Yulia  Agustin and Rr. Astri Indriana  Octavita and Bambang Perkasa  Alam},
        title={Implicature in Architecture},
        proceedings={Proceedings of the 1st Konferensi Internasional Berbahasa Indonesia Universitas Indraprasta PGRI, KIBAR 2020, 28 October 2020, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={KIBAR},
        year={2022},
        month={2},
        keywords={implicature discourse advertisement housing},
        doi={10.4108/eai.28-10-2020.2315329}
    }
    
  • Bambang Sumadyo
    Yulia Agustin
    Rr. Astri Indriana Octavita
    Bambang Perkasa Alam
    Year: 2022
    Implicature in Architecture
    KIBAR
    EAI
    DOI: 10.4108/eai.28-10-2020.2315329
Bambang Sumadyo1,*, Yulia Agustin1, Rr. Astri Indriana Octavita1, Bambang Perkasa Alam1
  • 1: Universitas Indraprasta PGRI
*Contact email: bambang0910@gmail.com

Abstract

As a communication tool, the use of good language must consider the context. The relationship between language, implicature, and discourse of housing advertising can be said to be very close. The need of language sector for housing advertising was increasingly important because of the existence of an object (housing) that must be published or marketed. The use of monotonous and straightforward language will give the impression of being unattractive and unworthy of sale. Conversely, the use of language that is conditioned to create an impression of luxury will attract buyers. This study aims to determine how language was used to create a good, luxury, and high selling impression in housing advertisements. The approach used was a qualitative approach, with data collection conducted by observation and taking notes. Research data in the form of housing advertising brochures were collected for one month. The results showed that language is a very important factor in commercial communication. Plain and simple language will have casual repercussions. However, the conditioned language will give the impression of being modern, luxurious, of quality, and extraordinary