Proceedings of the 1st Konferensi Internasional Berbahasa Indonesia Universitas Indraprasta PGRI, KIBAR 2020, 28 October 2020, Jakarta, Indonesia

Research Article

The Use of Slang on The Headlines of Live Streaming E-Commerce

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  • @INPROCEEDINGS{10.4108/eai.28-10-2020.2315326,
        author={Yulian  Dinihari and Nur Indah  Sari and Dian  Nazelliana},
        title={The Use of Slang on The Headlines of Live Streaming E-Commerce},
        proceedings={Proceedings of the 1st Konferensi Internasional Berbahasa Indonesia Universitas Indraprasta PGRI, KIBAR 2020, 28 October 2020, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={KIBAR},
        year={2022},
        month={2},
        keywords={prokem language headlines e-commerce},
        doi={10.4108/eai.28-10-2020.2315326}
    }
    
  • Yulian Dinihari
    Nur Indah Sari
    Dian Nazelliana
    Year: 2022
    The Use of Slang on The Headlines of Live Streaming E-Commerce
    KIBAR
    EAI
    DOI: 10.4108/eai.28-10-2020.2315326
Yulian Dinihari1,*, Nur Indah Sari1, Dian Nazelliana1
  • 1: Universitas Indraprasta PGRI
*Contact email: yulian.dinihari@unindra.ac.id

Abstract

This study aimed to determine the use of slang in the title of live streaming electronic commerce. The research method used was descriptive qualitative. The data used was written data that comes from the titles uploaded by online stores when they trade directly on social media. Data was sourced from electronic commerce Shopee and Facebook. There were 21 online shops that had titles using slang. This research resulted in 25 findings of slang language in the title, consisting of 3 slang terms on Facebook, and 22 slang terms on Shopee. The use of slang in the title of live streaming electronic commerce was closely related to abbreviations and acronyms and changes in phonological structure.