Research Article
E-Business Development and the Factors Affecting of its Application in Hospitality Operations Sustainability
@INPROCEEDINGS{10.4108/eai.27-8-2020.2303289, author={Irwan Ibrahim and Muhd Feisal Ismail and Afizan Amer and Farrah Nadia Baharuddin and Mif Rohim Noyo Sarkun}, title={E-Business Development and the Factors Affecting of its Application in Hospitality Operations Sustainability}, proceedings={Proceedings of the 1st International Conference on Islamic Civilization, ICIC 2020, 27th August 2020, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICIC}, year={2020}, month={12}, keywords={e-business measurement evolution model sustainability tourism digital technology}, doi={10.4108/eai.27-8-2020.2303289} }- Irwan Ibrahim
Muhd Feisal Ismail
Afizan Amer
Farrah Nadia Baharuddin
Mif Rohim Noyo Sarkun
Year: 2020
E-Business Development and the Factors Affecting of its Application in Hospitality Operations Sustainability
ICIC
EAI
DOI: 10.4108/eai.27-8-2020.2303289
Abstract
Digital technology has become an essential catalyze for the tourism industry. Digital technology played a significant role in shifting the tourism sector into an impact driven industry. Factors affecting the usage of E-business in the tourism industry have been well-documented in developed countries, but further studies are needed to investigate the usage of E-business in the tourism industry among developing countries. This study aims to identify the level of E-business usage as well as the benefits and barriers of E-business adoption in hospitality operation sustainability among local tourism agencies operating in Melaka. The E-Business Measurement Evolution Model and the quantitative approached was applied for this study. Questionnaires were distributed to the respondents in the form of an online and self-administered questionnaire. Statistical Package for Social Science (SPSS) version 25.0 was used to analyze the data. This study shows that government aims of E-business tourism have not been fully realized. The respondents still perceive the factors of internet fraud and security are a significant issue for E-business usage. Therefore, future research is recommended to provide more insights into the application of E-business tourism in tandem with the government aim of the hospitality operations sustainability Malaysian tourism industry.
