Proceedings of the 1st International Conference on Islamic Civilization, ICIC 2020, 27th August 2020, Semarang, Indonesia

Research Article

E-Business Development and the Factors Affecting of its Application in Hospitality Operations Sustainability

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  • @INPROCEEDINGS{10.4108/eai.27-8-2020.2303289,
        author={Irwan  Ibrahim and Muhd Feisal Ismail and Afizan  Amer and Farrah Nadia Baharuddin and Mif Rohim Noyo Sarkun},
        title={E-Business Development and the Factors Affecting of its Application in Hospitality Operations Sustainability},
        proceedings={Proceedings of the 1st International Conference on Islamic Civilization, ICIC 2020, 27th August 2020, Semarang, Indonesia},
        publisher={EAI},
        proceedings_a={ICIC},
        year={2020},
        month={12},
        keywords={e-business measurement evolution model sustainability tourism digital technology},
        doi={10.4108/eai.27-8-2020.2303289}
    }
    
  • Irwan Ibrahim
    Muhd Feisal Ismail
    Afizan Amer
    Farrah Nadia Baharuddin
    Mif Rohim Noyo Sarkun
    Year: 2020
    E-Business Development and the Factors Affecting of its Application in Hospitality Operations Sustainability
    ICIC
    EAI
    DOI: 10.4108/eai.27-8-2020.2303289
Irwan Ibrahim1,*, Muhd Feisal Ismail2, Afizan Amer3, Farrah Nadia Baharuddin3, Mif Rohim Noyo Sarkun4
  • 1: Malaysia Institue of Transport, MITRANS, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
  • 2: Universiti Teknikal Malaysia, Melaka, Malaysia
  • 3: Universiti Teknologi MARA, Rembau, Negeri Sembilan, Malaysia
  • 4: Universitas Hasyim Asyari, Jombang, East Java, 61471, Indonesia
*Contact email: irwan623@.uitm.edu.my

Abstract

Digital technology has become an essential catalyze for the tourism industry. Digital technology played a significant role in shifting the tourism sector into an impact driven industry. Factors affecting the usage of E-business in the tourism industry have been well-documented in developed countries, but further studies are needed to investigate the usage of E-business in the tourism industry among developing countries. This study aims to identify the level of E-business usage as well as the benefits and barriers of E-business adoption in hospitality operation sustainability among local tourism agencies operating in Melaka. The E-Business Measurement Evolution Model and the quantitative approached was applied for this study. Questionnaires were distributed to the respondents in the form of an online and self-administered questionnaire. Statistical Package for Social Science (SPSS) version 25.0 was used to analyze the data. This study shows that government aims of E-business tourism have not been fully realized. The respondents still perceive the factors of internet fraud and security are a significant issue for E-business usage. Therefore, future research is recommended to provide more insights into the application of E-business tourism in tandem with the government aim of the hospitality operations sustainability Malaysian tourism industry.