Research Article
The Behavior of Watching Television Media and the Effectivenes of Online Commercial Advertisement Messages in Young People
@INPROCEEDINGS{10.4108/eai.27-8-2020.2303278, author={Dian Marhaeni Kurdaningsih and Genta Maghvira}, title={The Behavior of Watching Television Media and the Effectivenes of Online Commercial Advertisement Messages in Young People}, proceedings={Proceedings of the 1st International Conference on Islamic Civilization, ICIC 2020, 27th August 2020, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICIC}, year={2020}, month={12}, keywords={television advertising young audience interpretive watching behavior online media}, doi={10.4108/eai.27-8-2020.2303278} }- Dian Marhaeni Kurdaningsih
Genta Maghvira
Year: 2020
The Behavior of Watching Television Media and the Effectivenes of Online Commercial Advertisement Messages in Young People
ICIC
EAI
DOI: 10.4108/eai.27-8-2020.2303278
Abstract
Commercial messages through advertisements on television media in this online media era continue showing its existence. Television advertisements are appearing and do not diminish gradually significant. Commercial messages are even more creative with smart ideas. The audience seems fascinated by the appearance of creative advertising works. This study aims to determine the viewing behavior of young people in consuming media television especially commercial messages through advertisements and know the effectiveness of commercial messages advertising on television media. This research used qualitative methods and an interpretive paradigm. Data analysis was performed interactively from Miles and Huberman and including Islamic values into one of his perspectives. The research results are showed accurate data about the behavior of television viewers among young people in watching commercial advertising messages in television. So that it can shows the effectiveness of television advertising commercial messages.
