Islamic Marketing Public Relations Strategy of Universitas Islam Sultan Agung Semarang

The aims of this article is to describe marketing Public Relations activities undertaken by Universitas Islam Sultan Agung (UNISSULA). UNISSULA as a private university must work hard to be able to compete with other private university in obtaining students. Marketing Public Relations (MPR) which is a synergy between marketing activities and public relations strategy is carried out by UNISSULA in marketing the quality of learning products through Islamic Academic Culture (Budaya Akademik Islami/BUDAI). Through Islamic Marketing Public Relations, it is expected that UNISSULA will be able to strengthen its brand as an Islamic university that has a good reputation. The method used is descriptive qualitative with Relations Management theory from Ledingham. The conclusion of this article is in preparing Islamic marketing public relations planning, UPT Pemasaran dan Kehumasan UNISSULA make a Public Relations management relations with students, teachers / schools, parents, journalists and stakeholders through continuous communication and interaction. In addition, it also uses relationship management by bringing up statements from key figures who have visited Unissula or collaborating with UNISSULA. Digital Marketing Strategy is also used by UNISSULA to create engagement with prospective students, students and other stakeholders.