Research Article
Investigating Women Leadership Construction in New Media: Indonesia’s Context
@INPROCEEDINGS{10.4108/eai.27-7-2021.2316919, author={Nadia Faradila Rinjani and Kanti Pertiwi}, title={Investigating Women Leadership Construction in New Media: Indonesia’s Context }, proceedings={Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICE-BEES}, year={2022}, month={3}, keywords={women leadership gender indonesia new media qualitative}, doi={10.4108/eai.27-7-2021.2316919} }- Nadia Faradila Rinjani
Kanti Pertiwi
Year: 2022
Investigating Women Leadership Construction in New Media: Indonesia’s Context
ICE-BEES
EAI
DOI: 10.4108/eai.27-7-2021.2316919
Abstract
The view of women who say that leadership is not part of their life experiences has shifted, even though they have to cross various boundaries and obstacles. This change was accompanied by discourses on leadership and women in popular new media. The purpose of this qualitative study is to explore and interrogate the construction of women's leadership in new media. This research uses critical discourse analysis as a method. By borrowing critical paradigms of leadership by Alvesson & Spicer, it will explain the positive enabler and barriers, which is attributed to women leaders. As the result, new media has become a tool for women to provide post feminism discourse about themselves as leaders in public. Findings show that woman's femaleness and the behaviors that are judged as leader behavior will determine how women are in the field of leadership. The data also highlight barriers that women face when it comes to competing for leadership positions. Patriarchal gender roles shaped work-home pressures, culturally constituted organizational perceptions of women and their leadership potential. Women are subjected to gendered prejudices about their ability to lead. Furthermore, women lack ambition and self-confidence so that they inhibit themselves, thereby limiting their leadership chances. This research concludes that gender capital creates the illusion of women's progress while limiting their progress.
