Research Article
Domestic Tourist’s Behavioral Intention Towards Food Tourism Destination: Bandung Local Restaurant and Cafe
@INPROCEEDINGS{10.4108/eai.27-7-2021.2316884, author={Kaisya Putri Salamah and Nurrani Kusumawati and Fitri Aprilianty}, title={Domestic Tourist’s Behavioral Intention Towards Food Tourism Destination: Bandung Local Restaurant and Cafe}, proceedings={Proceedings of the 4th International Conference on Economics, Business and Economic Education Science, ICE-BEES 2021, 27-28 July 2021, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICE-BEES}, year={2022}, month={3}, keywords={bandung local restaurant and caf\^{e} behavioral intention domestic tourist quantitative survey pls -- sem}, doi={10.4108/eai.27-7-2021.2316884} }- Kaisya Putri Salamah
Nurrani Kusumawati
Fitri Aprilianty
Year: 2022
Domestic Tourist’s Behavioral Intention Towards Food Tourism Destination: Bandung Local Restaurant and Cafe
ICE-BEES
EAI
DOI: 10.4108/eai.27-7-2021.2316884
Abstract
Food tourism is known to have the potential to contribute to be a competitive advantage that could be a major development for a destination. In Indonesia, the foodservice market is anticipated to expand by 7.06% in the fourth coming years (2018-2023), with more populations having a high consumption towards restaurants and café. The culinary industry in Bandung, one of the cities in Indonesia, is growing at a rapid pace, making it the most popular business in the city. Restaurant and café are considered essential elements of tourism since it contributes to the most significant regional income for Bandung city. However, with more new restaurants and café appearing in Bandung, the competition is getting fierce, which leads to a condition where the market is saturated. This research aims to understand food consumption experience factors that can shape domestic food tourist’s Behavioral Intention (e.g., revisit intention, recommend to others) towards Bandung local restaurant and café. The data was gathered using an online questionnaire to 220 respondents living in Indonesia, domiciled outside Bandung city within the age range of 18-58 years old, and had a prior visit to Bandung local restaurant and café. Subsequently, the PLS-SEM method is used to analyze the data. The result indicates that local food consumption value, and local food experiential value positively impact tourist attitudes towards local food and food destination image in Bandung local restaurant and café.