Proceedings of the 1st Seminar and Workshop on Research Design, for Education, Social Science, Arts, and Humanities, SEWORD FRESSH 2019, April 27 2019, Surakarta, Central Java, Indonesia

Research Article

The study of the billboard effectivity of Umbul Siblarak

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  • @INPROCEEDINGS{10.4108/eai.27-4-2019.2286895,
        author={Phaksi  Arwendha and Deny Tri Ardianto and Nooryan  Bahari},
        title={The study of the billboard effectivity of Umbul Siblarak},
        proceedings={Proceedings of the 1st Seminar and Workshop on Research Design, for Education, Social Science, Arts, and Humanities, SEWORD FRESSH 2019, April 27 2019, Surakarta, Central Java, Indonesia},
        publisher={EAI},
        proceedings_a={SEWORD FRESSH},
        year={2019},
        month={9},
        keywords={effectivity billboards umbul siblarak},
        doi={10.4108/eai.27-4-2019.2286895}
    }
    
  • Phaksi Arwendha
    Deny Tri Ardianto
    Nooryan Bahari
    Year: 2019
    The study of the billboard effectivity of Umbul Siblarak
    SEWORD FRESSH
    EAI
    DOI: 10.4108/eai.27-4-2019.2286895
Phaksi Arwendha1,*, Deny Tri Ardianto1, Nooryan Bahari1
  • 1: Universitas SebelasMaret, Surakarta, Indonesia
*Contact email: Phaksiarwendha@gmail.com

Abstract

In the current digital era, print promotion media such as billboard is still widely used as a means to attract audiences attention to the content of advertising material contained within it. Billboard in many applications is placed in certain locations that are considered strategic and able to attract the attention of road users. This study examines the feasibility of umbulsiblarak billboard and analyzes it that is based on design principles. The techniques for collecting data through observation, documentation, and literature studies. The approach in this study uses outdoor media theory to analyze the design of whole layout umbulsiblarak billboard.