The Effect of Trust on Business Resilience of Traders in Muara Kuin Floating Market in Banjarmasin City

Trust is a part of social asset very important to investment in the form of social relation; the presence of trust gives facilitations in transaction, as the lubricant or the access to the achievement of objective. Resilience is a way of surviving from any disruption or threat due to some changes compelling us to adapt to the change. Banjarmasin has cultural uniqueness due to the city’s geographical condition consisting of many flowing rivers, native people using the river as transportation, trading center and floating market emerged in many places. As the consequence of time development in which urban development focuses more on land and many buildings covered the small rivers, the river transportation vehicles such as boats are no longer used, and the development of land markets make the existence of floating markets reduced and only a few of them survive. This study using quantitative research with survey method and using simple regression analysis. From this study we found the result how trust affected the business resilience of traders significanly, which is how the remaining traders business in the floating market survive. The trust they build from people surrounding them decide what kind of support be obtained.