Marketing Management in Branding and Students Interest of State Islamic University

This research aims to determine the influence of marketing management on branding and student interest at the State Islamic University. This research seeks to understand how marketing strategies implemented by universities contribute to brand image and influence student enrollment decisions. The methodology uses a qualitative approach, this research conducted a thorough examination of literature and library sources related to marketing management in the context of higher education. By analyzing existing scholarly work, this research explains the complex relationship between marketing initiatives and their influence on establishing a university's brand identity and attracting students. These findings reveal the importance of strategic marketing practices in portraying an institution's values, offerings, and distinctive features to its target audience, thereby impacting students' perceptions and interest in enrolling. Additionally, this research underscores the importance of aligning marketing efforts with a university's mission and goals to cultivate a strong brand identity. In conclusion this research contributes to existing knowledge about marketing management in higher education and offers practical implications for university administrators and marketing professionals who wish to improve branding efforts and attract prospective students.