Research Article
Interactive Media Design for Education About the Strawberry Generation
@INPROCEEDINGS{10.4108/eai.27-12-2023.2348662, author={Victoria Guitomo and Elisabeth Christine Yuwono and Vanessa Yusuf}, title={Interactive Media Design for Education About the Strawberry Generation}, proceedings={Proceedings of the 3rd International Conference of Humanities and Social Science, ICHSS 2023, December 27, 2023, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICHSS}, year={2024}, month={11}, keywords={strawberry generation parenting patterns overthinking interactive media}, doi={10.4108/eai.27-12-2023.2348662} }- Victoria Guitomo
Elisabeth Christine Yuwono
Vanessa Yusuf
Year: 2024
Interactive Media Design for Education About the Strawberry Generation
ICHSS
EAI
DOI: 10.4108/eai.27-12-2023.2348662
Abstract
Many of today's young generations have creative ideas but are easily destroyed, so they are called the Strawberry Generation. The name "strawberry" is used because this fruit looks beautiful in shape and color but is easily crushed. They easily feel stressed and anxious when facing a problem. This is caused by several internal and external factors. Internal factors are poor parenting patterns. External factors are the influence of social media which causes overthinking in today's young generation. The aim of the design is to educate and make the Strawberry Generation mentally strong. The research method used is qualitative. The data analysis methods used include Why Test, SWOT, and Marketing Mix 7P. The results of the design are packaging containing interactive comics and attractive and educational merchandise.
