Research Article
Communication Tourism in Gunung Palung National Park in Indonesia
@INPROCEEDINGS{10.4108/eai.27-12-2023.2348628, author={Didik Haryadi Santoso and Alan Dwi Arianto}, title={Communication Tourism in Gunung Palung National Park in Indonesia}, proceedings={Proceedings of the 3rd International Conference of Humanities and Social Science, ICHSS 2023, December 27, 2023, Surakarta, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICHSS}, year={2024}, month={11}, keywords={tourism communication national park}, doi={10.4108/eai.27-12-2023.2348628} }- Didik Haryadi Santoso
Alan Dwi Arianto
Year: 2024
Communication Tourism in Gunung Palung National Park in Indonesia
ICHSS
EAI
DOI: 10.4108/eai.27-12-2023.2348628
Abstract
This service was carried out by the Gunung Palung National Park in Indonesia. The service partners in this service are tourism managers who are a combination of state and community managers who are members of the two national parks. This service focuses on tourism communications, online marketing and human resource management. There are at least two main programs, namely the development of tourism communications and online or digital-based marketing. This is because in the field of tourism marketing, the problem lies in the lack of optimization of media and new media to support tourism promotion and marketing in the national park. The solution to solving partner problems in the field of tourism communication is in the form of training on the 5 dimensions of tourism communication. The field of online marketing is addressed by developing marketing strategies and optimizing online promotional media, websites and social media. The results and achievements obtained include (1) improving tourism communication management which is more standardized, (2) increasing partners' skills and knowledge about tourism, (3) increasing income for tourism awareness groups, (4) improving tourism services.
