Research Article
Salience of Sustainable Bali Tourism: Ecolinguistic Analysis in Kembali Becik’s Instagram Posts
@INPROCEEDINGS{10.4108/eai.27-10-2023.2352924, author={Radha Andhra Swari and Made Sani Damayanthi Muliawan and I Made Astu Mahayana}, title={Salience of Sustainable Bali Tourism: Ecolinguistic Analysis in Kembali Becik’s Instagram Posts}, proceedings={Proceedings of the 3rd Warmadewa International Conference on Science, Technology, and Humanity, WICSTH 2023, 27-28 October 2023, Denpasar-Bali, Indonesia}, publisher={EAI}, proceedings_a={WICSTH}, year={2025}, month={4}, keywords={salience sustainable bali tourism ecolinguistics}, doi={10.4108/eai.27-10-2023.2352924} }- Radha Andhra Swari
Made Sani Damayanthi Muliawan
I Made Astu Mahayana
Year: 2025
Salience of Sustainable Bali Tourism: Ecolinguistic Analysis in Kembali Becik’s Instagram Posts
WICSTH
EAI
DOI: 10.4108/eai.27-10-2023.2352924
Abstract
Currently, sustainable tourism has become an ongoing trend in Bali. One of the forums that has emerged to support this movement is “Kembali Becik”, which is a collaboration between the government, civil society, traditional villages, and businesses based in Bali. This study aims to delve into the salience in Kembali Becik’s Instagram posts in promoting sustainable tourism in Bali. This study was designed with descriptive qualitative method. Furthermore, the data source is @kembali.becik Instagram account (instagram.com/kembali.becik). Data were obtained by collecting Kembali Becik’s Instagram posts from September 2022 to March 2023. Additionally, data analysis was conducted using ecolinguistic approach by refrerring to the theory of salience. The results revealed that the salience is in the use of imperative and affirmative sentences which point out the importance of environmental preservation, especially when traveling in Bali. Given the limitations of this study, conducting further research is needed in order to examine more than one media. Moreover, it is hoped that critical discourse theory can be applied in future research, so that it can be analyzed more deeply and thoroughly.
