Research Article
Research on Coupling Coordination and Barrier Degree of Digital Economy and Rural E-commerce in Zhejiang Province under High Quality Development
@INPROCEEDINGS{10.4108/eai.27-10-2023.2342029, author={Fang Zhang and Xinyu Sun}, title={Research on Coupling Coordination and Barrier Degree of Digital Economy and Rural E-commerce in Zhejiang Province under High Quality Development}, proceedings={Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27--29, 2023, Tianjin, China}, publisher={EAI}, proceedings_a={ICEMBDA}, year={2024}, month={1}, keywords={high-quality development; digital economy; rural e-commerce; coordinated development; coupling coordination degree; obstacle degree}, doi={10.4108/eai.27-10-2023.2342029} }- Fang Zhang
Xinyu Sun
Year: 2024
Research on Coupling Coordination and Barrier Degree of Digital Economy and Rural E-commerce in Zhejiang Province under High Quality Development
ICEMBDA
EAI
DOI: 10.4108/eai.27-10-2023.2342029
Abstract
The article examines the coupling coordination level in Zhejiang Province from 2015 to 2021 from the standpoint of high-quality development. It does this by building two evaluation index systems for the development levels of rural e-commerce and the digital economy, respectively, using the coupling coordination degree model and the entropy power method. It also examines the primary factors that impede the development of the coupling coordination in these two areas. The findings indicate that, from 2015 to 2021, the overall system integrated development level of the digital economy and rural e-commerce increased steadily. The main factors impeding the system's development are the full-time equivalent of R&D personnel, the number of employment in the information and communication industry, the number of rural logistics employees, and rural delivery routes, which should be tackled with effective measures in the process of high-quality development.
