Research Article
Exploring the Reinvention of Macao's Urban Image through Text Analysis Based on Online Travel Platforms
@INPROCEEDINGS{10.4108/eai.27-10-2023.2342028, author={Chifong Tang}, title={Exploring the Reinvention of Macao's Urban Image through Text Analysis Based on Online Travel Platforms}, proceedings={Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27--29, 2023, Tianjin, China}, publisher={EAI}, proceedings_a={ICEMBDA}, year={2024}, month={1}, keywords={macao; tourism city; tourists; city image; perceived image; emotional image}, doi={10.4108/eai.27-10-2023.2342028} }- Chifong Tang
Year: 2024
Exploring the Reinvention of Macao's Urban Image through Text Analysis Based on Online Travel Platforms
ICEMBDA
EAI
DOI: 10.4108/eai.27-10-2023.2342028
Abstract
Macao has been known as the "Gambling City" and the "Las Vegas of the East". However, during the economic transformation in the post-pandemic era, it is obvious that Macao needs to get rid of its stereotypical city image and explore its historical and cultural connotations in order to enhance its city charms in an all-round way. On the basis of exploring the connotation of the city image, this paper focuses on the analysis of the travelogues and ratings of "Ctrip.com" and "Qunar.com", and explores the perceptual status of Macao's city image, with a view to reshaping Macao's tourism city image.
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