Research Article
Study on the Impact of Digital Transformation on the Financial Performance of Publishing Enterprises
@INPROCEEDINGS{10.4108/eai.27-10-2023.2341991, author={Yanming Ma and Shuya Zhou}, title={Study on the Impact of Digital Transformation on the Financial Performance of Publishing Enterprises}, proceedings={Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27--29, 2023, Tianjin, China}, publisher={EAI}, proceedings_a={ICEMBDA}, year={2024}, month={1}, keywords={digital transformation; financial performance; publishing companies}, doi={10.4108/eai.27-10-2023.2341991} }- Yanming Ma
Shuya Zhou
Year: 2024
Study on the Impact of Digital Transformation on the Financial Performance of Publishing Enterprises
ICEMBDA
EAI
DOI: 10.4108/eai.27-10-2023.2341991
Abstract
The digital transformation and upgrading of China's publishing enterprises has been promoted for many years, and its ability to promote the financial performance of publishing enterprises deserves attention. Based on the 2010-2022 data of listed publishing enterprises in China, this paper adopts the text mining method to extract the keywords of "digital transformation of publishing enterprises" from the annual reports of the companies, portrays the level of digital transformation of the publishing enterprises, and empirically examines the impact of digital transformation on the financial performance of the publishing enterprises, as well as the mediating effects of production and operation costs and management efficiency. The study found that digital transformation can significantly improve the financial performance of publishing enterprises; digital transformation mainly promotes the improvement of financial performance of the publishing industry by reducing the production and operation costs; digital transformation does not have a significant effect on the improvement of financial performance in non-state-owned enterprises, large-scale enterprises, while state-owned enterprises, small and medium-sized enterprises embody more obvious.