Performance Analysis of LVMH Group's Acquisition of Tiffany Group – A Quantitative Study Based on Financial Indicators

Globalization and economic growth have intensified business competition, prompting expansion strategies like mergers and acquisitions (M&A). Yet, M&A success and predefined goals' complexity necessitates evaluation. Domestic research has predominantly focused on sectors like manufacturing, pharmaceuticals, and real estate, leaving the luxury goods industry under explored. Despite global luxury goods growth, China lags in luxury brand development and acquisitions. This study examines LVMH Group's acquisition of Tiffany Group, drawing data from sources such as Bloomberg, LVMH financial reports, Deloitte's Luxury Global Power Reports, and the internet. It provides an introduction to research significance, LVMH and Tiffany Group overview, and luxury goods industry analysis. It delves into acquisition motives, context, outcomes, and underlying motivations. The study reviews concepts and theories through a literature review. Finally, using financial metrics, it quantitatively assesses LVMH's pre-and post-acquisition performance, gauging merger impact. This research expands academic horizons by examining international M&A in the luxury goods sector, offers a reference for future M&A performance studies, and supports China's emerging luxury goods enterprises.