Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27–29, 2023, Tianjin, China

Research Article

Research on the Strategic Path Mechanism of "Going Out" of Export-oriented Enterprises under the Initiative of "Belt and Road Initiative"

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  • @INPROCEEDINGS{10.4108/eai.27-10-2023.2341945,
        author={Yi  Xiao},
        title={Research on the Strategic Path Mechanism of "Going Out" of Export-oriented Enterprises under the Initiative of "Belt and Road Initiative"},
        proceedings={Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27--29, 2023, Tianjin, China},
        publisher={EAI},
        proceedings_a={ICEMBDA},
        year={2024},
        month={1},
        keywords={export-oriented economy enterprise strategy innovation management scientific management path dependence},
        doi={10.4108/eai.27-10-2023.2341945}
    }
    
  • Yi Xiao
    Year: 2024
    Research on the Strategic Path Mechanism of "Going Out" of Export-oriented Enterprises under the Initiative of "Belt and Road Initiative"
    ICEMBDA
    EAI
    DOI: 10.4108/eai.27-10-2023.2341945
Yi Xiao1,*
  • 1: Renmin University of China
*Contact email: xiaoyi@seu.edu.mk

Abstract

Based on the perspective of "Belt and Road Initiative" and using the method of path dependence analysis, this paper takes Enterprise A as a case study and analyzes the general situation of enterprise "going out" and the difficulties and obstacles it faces, to explore the strategic path mechanism and process of "going out" of export-oriented enterprise. It is concluded that:(1)The strategic path of export-oriented enterprises "going out" is driven by external environment, predicament and hindrance, which leads to the cognition of strategic path in order to break through the internal mechanism of path dependence.(2)The change of external environment makes it difficult for export-oriented enterprises to support the breakthrough development of "going out" simply by relying on the inherent strategic path, and the competitive advantage will also disappear, and the strategic path of enterprises should tilt from passivity to initiative. Finally, it is put forward that the "going out" of export-oriented enterprises should follow the scientific path of speeding up the construction of digital transformation, cultivating the core competitiveness of brands, laying out diversified market patterns and strengthening the cultivation of innovative talents in foreign trade. To provide reference for export-oriented enterprises to "go out" to achieve high-quality development.