Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27–29, 2023, Tianjin, China

Research Article

Analysis of Factors Influencing College Students' Entrepreneurship in Hometown based on Rural Vitalization Context

Download25 downloads
  • @INPROCEEDINGS{10.4108/eai.27-10-2023.2341937,
        author={Jing  Zhang and Jin  Cheng},
        title={Analysis of Factors Influencing College Students' Entrepreneurship in Hometown based on Rural Vitalization Context},
        proceedings={Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27--29, 2023, Tianjin, China},
        publisher={EAI},
        proceedings_a={ICEMBDA},
        year={2024},
        month={1},
        keywords={rural vitalization; college students; returning home for entrepreneurship; influencing factors},
        doi={10.4108/eai.27-10-2023.2341937}
    }
    
  • Jing Zhang
    Jin Cheng
    Year: 2024
    Analysis of Factors Influencing College Students' Entrepreneurship in Hometown based on Rural Vitalization Context
    ICEMBDA
    EAI
    DOI: 10.4108/eai.27-10-2023.2341937
Jing Zhang1,*, Jin Cheng1
  • 1: Shandong Institute of Commerce and Technology
*Contact email: 807729400@qq.com

Abstract

Under a series of preferential national policies, college graduates returning home to start businesses have shown a thriving momentum. Their active participation has supplemented and strengthened rural vitalization efforts and promoted development in this area. In order to clarify the relationship between college students' intentions to return home for entrepreneurship and factors such as local environment, national policies, industry development and personal attributes, logit models were used to conduct an empirical analysis on survey data of over 1,700 current college students regarding their intentions and influencing factors for starting businesses back home. The results show that place of origin, education level, national policies, and choice of industry have significant impacts on college students' intentions for returning home to start businesses. Suggestions are proposed from three different aspects to facilitate college graduates going back home for employment and entrepreneurship.