Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27–29, 2023, Tianjin, China

Research Article

Research on the Impact of Creativity of Headhunters in the Era of AI Big Data on Performance

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  • @INPROCEEDINGS{10.4108/eai.27-10-2023.2341936,
        author={Hu  Liu and Yangyang  Chen},
        title={Research on the Impact of Creativity of Headhunters in the Era of AI Big Data on Performance},
        proceedings={Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27--29, 2023, Tianjin, China},
        publisher={EAI},
        proceedings_a={ICEMBDA},
        year={2024},
        month={1},
        keywords={ai big data; headhunter; employee creativity; work performance},
        doi={10.4108/eai.27-10-2023.2341936}
    }
    
  • Hu Liu
    Yangyang Chen
    Year: 2024
    Research on the Impact of Creativity of Headhunters in the Era of AI Big Data on Performance
    ICEMBDA
    EAI
    DOI: 10.4108/eai.27-10-2023.2341936
Hu Liu1, Yangyang Chen2,*
  • 1: Tianfu College of Southwest University of Finance and Economics
  • 2: University of Information Technology
*Contact email: 1115119807@qq.com

Abstract

In the context of AI big data era, a conceptual model of "influencing factors of creativity - work performance" was constructed. Based on a survey questionnaire conducted in the headhunting industry in the Southwest China, SPSS 21.0, AMOS 21.0, and Excel software were used for empirical testing.The results show that the Big Five personality traits, professional competence, general competence, and perceived organizational climate all have significant positive effects on employee creativity. Employee creativity has a significant positive impact on work performance. Creativity plays a significant mediating role between the Big Five personality traits, professional competence, general competence, organizational climate perception, and work performance. The research results reveal that employee creativity plays a positive role in influencing work performance in the context of AI big data era, providing insights for enterprise management practices in the headhunting industry in China.