A Case Study on the Realization Path of Digital-Real Economy Integration in Chinese Enterprises Based on Grounded Theory

Based on the grounded theory and single-case study analysis method, this paper selects the case data of Yunnan Baiyao Group Co., Ltd., uses the data coding and word frequency analysis functions of Nvivo 12.0 software to process and analyze the data, and studies the integration path of digital-real economy. The results show that: (1) The evolution process of enterprise digital-real economy integration can be divided into three stages: "initial exploration, small trial and advance together"; (2) Enterprises mainly carry out digital-real economy integration from three dimensions: "top-level design-key actions-supporting forces"; (3) The process of digital-real economy integration of enterprises is a dynamic evolution process, which requires the joint participation, coordination, and assistance of all parties. The research results reveal the understanding of the implementation path of digital-real economy integration and provide inspiration and reference for guiding real enterprises to carry out digital transformation and upgrading, build digital infrastructure, and develop the deep integration of digital-real economy.