Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27–29, 2023, Tianjin, China

Research Article

Research on the Development Strategy of Cultural Heritage Tourism inYaowa Village Based on AHP

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  • @INPROCEEDINGS{10.4108/eai.27-10-2023.2341929,
        author={Chenxi  Tao and Thitisak  Wechakama},
        title={Research on the Development Strategy of Cultural Heritage Tourism inYaowa Village Based on AHP},
        proceedings={Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27--29, 2023, Tianjin, China},
        publisher={EAI},
        proceedings_a={ICEMBDA},
        year={2024},
        month={1},
        keywords={heritage tourism; industrial economy; hierarchical analysis process},
        doi={10.4108/eai.27-10-2023.2341929}
    }
    
  • Chenxi Tao
    Thitisak Wechakama
    Year: 2024
    Research on the Development Strategy of Cultural Heritage Tourism inYaowa Village Based on AHP
    ICEMBDA
    EAI
    DOI: 10.4108/eai.27-10-2023.2341929
Chenxi Tao1, Thitisak Wechakama1,*
  • 1: Mahasarakham University
*Contact email: neoneonnong@hotmail.com

Abstract

With regard to heritage tourism development in Yaowa Village, it can promote the development of the local economy in Yaowa Village and improve the villagers' living standards. This paper sorts out the current status of heritage tourism development in Yaowa Village, combines the evaluation of the heritage tourism development value in Yaowa Village, provides suggestions for heritage tourism development in Yaowa Village, uses a hierarchical analysis process method to calculate the weight values of factors that evaluate the heritage tourism development in Yaowa Village, and obtains first-level criteria, second-level criteria, and comprehensive weight rankings. The single-level weights of the first-level criteria are 2.33, 1.83, and 0.50. Using the weight ranking, the focus points of heritage tourism development in Yaowa Village are determined.