Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27–29, 2023, Tianjin, China

Research Article

E-commerce Development in Rural Anhui: Insights from a Resident Survey

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  • @INPROCEEDINGS{10.4108/eai.27-10-2023.2341926,
        author={Jian  Yang},
        title={E-commerce Development in Rural Anhui: Insights from a Resident Survey},
        proceedings={Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27--29, 2023, Tianjin, China},
        publisher={EAI},
        proceedings_a={ICEMBDA},
        year={2024},
        month={1},
        keywords={rural anhui e-commerce development resident survey village cadres' influence strategic interventions},
        doi={10.4108/eai.27-10-2023.2341926}
    }
    
  • Jian Yang
    Year: 2024
    E-commerce Development in Rural Anhui: Insights from a Resident Survey
    ICEMBDA
    EAI
    DOI: 10.4108/eai.27-10-2023.2341926
Jian Yang1,*
  • 1: Maanshan Teacher's College
*Contact email: 526475061@qq.com

Abstract

This research gathered data from approximately 3,000 rural residents across 16 municipalities in Anhui using survey questionnaires and field visits. The study offers a comprehensive analysis of the present scenario and obstacles confronting e-commerce development in rural Anhui. Findings suggest that despite the immense potential of e-commerce to enhance rural economic growth, its proliferation in these regions remains hampered by multiple challenges. The disparity between the burgeoning interest among respondents to adopt e-commerce and its actual underdevelopment in rural areas of Anhui is noteworthy. An emerging trend is the escalating adoption of e-commerce by the middle-aged and senior demographic in these regions. Furthermore, the instrumental role of village cadres in championing e-commerce is emphasized. Drawing from these insights, the article forwards a set of strategic recommendations to foster robust and sustainable e-commerce growth in rural Anhui.