Research Article
E-commerce Development in Rural Anhui: Insights from a Resident Survey
@INPROCEEDINGS{10.4108/eai.27-10-2023.2341926, author={Jian Yang}, title={E-commerce Development in Rural Anhui: Insights from a Resident Survey}, proceedings={Proceedings of the 4th International Conference on Economic Management and Big Data Applications, ICEMBDA 2023, October 27--29, 2023, Tianjin, China}, publisher={EAI}, proceedings_a={ICEMBDA}, year={2024}, month={1}, keywords={rural anhui e-commerce development resident survey village cadres' influence strategic interventions}, doi={10.4108/eai.27-10-2023.2341926} }- Jian Yang
Year: 2024
E-commerce Development in Rural Anhui: Insights from a Resident Survey
ICEMBDA
EAI
DOI: 10.4108/eai.27-10-2023.2341926
Abstract
This research gathered data from approximately 3,000 rural residents across 16 municipalities in Anhui using survey questionnaires and field visits. The study offers a comprehensive analysis of the present scenario and obstacles confronting e-commerce development in rural Anhui. Findings suggest that despite the immense potential of e-commerce to enhance rural economic growth, its proliferation in these regions remains hampered by multiple challenges. The disparity between the burgeoning interest among respondents to adopt e-commerce and its actual underdevelopment in rural areas of Anhui is noteworthy. An emerging trend is the escalating adoption of e-commerce by the middle-aged and senior demographic in these regions. Furthermore, the instrumental role of village cadres in championing e-commerce is emphasized. Drawing from these insights, the article forwards a set of strategic recommendations to foster robust and sustainable e-commerce growth in rural Anhui.