Proceedings of the 2nd International Conference on Islamic Studies, ICIS 2020, 27-28 October 2020, Ponorogo, Indonesia

Research Article

Da’wah on Youtube: An Effort in Islamic Values Representation

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  • @INPROCEEDINGS{10.4108/eai.27-10-2020.2304158,
        author={Yuangga Kurnia Yahya and Indra Ari Fajari and Umi  Mahmudah},
        title={Da’wah on Youtube: An Effort in Islamic Values Representation},
        proceedings={Proceedings of the 2nd International Conference on Islamic Studies, ICIS 2020, 27-28 October 2020, Ponorogo, Indonesia},
        publisher={EAI},
        proceedings_a={ICIS},
        year={2021},
        month={2},
        keywords={interreligious dialogue; communication; cyberspace; content-creators; youtube},
        doi={10.4108/eai.27-10-2020.2304158}
    }
    
  • Yuangga Kurnia Yahya
    Indra Ari Fajari
    Umi Mahmudah
    Year: 2021
    Da’wah on Youtube: An Effort in Islamic Values Representation
    ICIS
    EAI
    DOI: 10.4108/eai.27-10-2020.2304158
Yuangga Kurnia Yahya1,*, Indra Ari Fajari1, Umi Mahmudah1
  • 1: University of Darussalam Gontor
*Contact email: yuangga4@unida.gontor.ac.id

Abstract

This article talks about inter-religious communication in the Digital Age. The digital era marked by communication and interaction without limit in fact do not always have a positive impact in the realm of interfaith relations. By using the Role of the Brotherhood of Hasan al-Banna, the authors analyze the role of content creators, especially on YouTube and Instagram in building a positive opinion and clarify various issues in the relationship between religious slant in Indonesia. Through this study, the authors found that the millennial generation X, Y, and Z are the generation that has the advantage of social media. Also They are accessed YouTube and Instagram more than another media platforms. Therefore, various positive content and opinions in peace building and common word between the Faiths and others can more Easily spread. Various positive movement has been built by the content creator such as Creator for Change movement. However, viewers of video content is still quite a bit. One of the strategies offered to Attract the younger generation in capturing the positive discourse is to invite the content-creators celebrated by millions of followers to spread positive messages. Thus, the younger generation can avoid echo chambers effects and various radical opinions that are scattered freely in cyberspace